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My name is Marion J. Smith, I am going to tell you everything about online business. I am from Australia, but I work where I want, because I am a happy freelance writer at Edusson!
12/20/2018 The Betfair betting exchange - Half a trillion in sports betting turnover & profitRead NowIf you are interested in learning more about bet, angel' its tools and the opportunities they present, then why not visit bet angel comm today and download a free trial so have a seat here I have to thank Liam who posted on the forum - and he does every Year with all of this data, I do collect this data, but I'm not as organized that's out for remembers. It would have been because I never seem to have the time to organize and sort it properly and and all of that, so I am incredibly grateful to all the forum members that post up data information spreadsheets all of these things that help me and others analyze. What'S going on or the market, but I thought it would be interesting to talk you through so much the figures. I'Ve had to put them on a spreadsheet here, because I can't possibly remember all of this, so I apologize if I'm glancing away from you repeatedly as I as I discuss this, but there are loads of information contained in it. Basically, what we've got here is a load of data on every single market traded in the month. It turned over there.
There is more data behind that, but just the top-line turnover figures can tell you a lot and are quite interesting in terms of the way that they describe what's going on in the markets. But if we start at the top level, if I take the basically the data, I've got data going back to 2004, but this status is from 2007 to 2016, so we've got nine years worth of data here. The interesting thing about these markets is I've, split them. Pre off you know, money matched before the event goes in play and in play to give you some sense of perspective and see the differences between individual sports, but have a guess what the biggest sport is on. Bear fur have a guess and the winner is horse-racing, and you know this goes back years ago from when I got interested in trading different markets this website. I didn't trade horse-racing to start with, but the thing that went in front of my eyes was just the enormous amount of turnover that you see on racing. So if you look at the overall pre off as between 2007 and 2016, there's been one hundred and seventy five and a half billion matched across all the sports that are on this spreadsheet and of that a horse racing was 55 percent of pre off money here. So horse racing represents, you know, 95 billion over that particular period. It'S funny, I'm Liffe, I'm looking at these figures and I'm thinking wow and I had to double-check it there 95 billion and that's why US racing interests me. If you can work out horse racing and strategies that work within that, then you know it's a big market. So yeah you know, horse racing is the is the top pre off event by matched bet volume. So what do you think? The second one is. Second, one is the way it says sake. Second, one is football stroke soccer for those viewers watching in other countries, 50 billion, and if we go to number three number, three is tennis, and if we read down that list, it goes horse-racing 95 billion soccer, 50 billion tennis, 10 billion greyhound racing six billion. Crickets is three point: six billion and then we've got American basketball, American football rugby any engulf and then other other is foreign half billion, or thereabouts accounts for about 3 % of turnip. So you can really see you know racing football. Tennis are the big three. Those are the big markets in terms of pre off activity, and you noticed I've said pre-op activity, because if you look at in play in play is completely different in play, looks totally different, so got a hundred seventy five billion matched but since 2007. But if you look in play two hundred and seventy five billion, so you know it's a huge market and as always with horse racing, I've noted over many years that there's obviously less ton in play on horse racing than there is done. Pre off and the pre off market is quite volatile and variable, so naturally that generates a lot more activity. If you look at a tennis match or football there's, hardly any volatility, so that not much goes on there really and it's all about the in play. It'S all about the in play as Ray would say. So if you look at the the split it's a little bit different on the in play market. So if we look at in play, matched bet volume, football has done a hundred billion. Basically, and that's the number one - that's about thirty - seven percent of all in play markets - tennis is an eighty billion cricket 51 billion, and then you get to horse racing, but horse racing historically is only I say only about 20 percent of the match: vet turnover a Horse racing is in play and that's actually remained remarkably consistent over a number of years. I can't ever remember a year where it wasn't twenty percent. So we're saying any percent of the money occurs before the off 20 % in play. So yeah it's interesting and and talking of that, if you actually look at the percentage of turnover that is in play versus the total matched turnover, horse-racing is quite low. It'S 20 percent, but for the reasons that I've just explained. But if you go in reverse order and look at the sports where the majority of money has matched in play, I wonder if you can guess them so horse-racing is the lowest on 20 percent. 20 percent of turnover on horse racing is in play from the total amount match before the off and in play. If you understand where I'm coming from, I think you do so, which is the next lowest. I think the answer may surprise you, it's actually football. So football sixty-seven percent of the money is matched in play versus pre off, so you can see, two thirds of the money comes in play one-third before the match has started. So you know it's quite an active market before the off, but much more active in play. The next one up the list and we're talking just percentages here, not matched bets turnover, we're just saying the proportion of money matched in play versus pre off is golf and that sort of makes sense because obviously not much happens before a golf tournament starts. But loads happens once it gets underway, and then we have basketball, which is bit of an anomaly, because it's quite a small sport in terms of turnover. But most of it's done in play. Quite obviously why that would be the case. And then we get to the biggies and number two. I don't know if you can guess the number one and number two sports for the amount of turnover done in play versus before the off. So number two is have a guess: tennis tennis does nearly 90 % 88 % of all money matched on tennis is in play. So what is the number one? What is the biggest sport turns over enormous amounts of money in play and doesn't do that much before the off. Maybe you can guess this. I think. Maybe perhaps you will get this it's cricket, so cricket is a massive market in play and actually retrospectively doesn't do that much before the off. So you know that's quite interesting and in fact, if you actually look I've done in play boses pre-event here, because this is a really interesting graph which will appear in front of you magically now. If we go back to 2007 we're looking at about 48 % just below 50 % of money, you know there was an equal amount matched in play and before the offer look at what happens to the graph it's going up and up and up and up - and It'S plateaued a bit, but you know it is going up and my theory behind this and it's totally a theory and utterly objective - is that bookmakers and other people can create offers that entice people into the market before the off. But it's very hard to match the in play proposition, getting liquidity into in play markets and offering competitive prices works beautifully well on the exchange, not so well with a traditional bookmaker. So I think that, while other traditional betting mediums can sort of compete with exchanges, they never will but they've managed to find clever ways of doing it and also bet fares focus. You know they're dragging a lot of people in by the sports book and that money isn't reaching the exchange any longer is changing the way. Then the market looks, but also, I think the exchange is becoming an in-plane mechanism, a lot you know for sports, like football and tennis and cricket and those sort of things, and it's still in play for racing, but obviously they're the racing market before the offers huge. As well, but it's just changing the mix, that's what I'm trying to say. You know we're not saying that one thing is in decline or another and, although I suspect there-there is which I'll talk about in a second. But if you look at the mix of things, that mix is changing over time and more stuff is being done in play in big volumes as well. The interesting thing is when you look at these total figures, you begin to realize that just how much money, the exchanges are saving traditional punters, because if you add up some of these figures, you know if we, if we do the hundred and seventy-five billion in pre Matched pre off volume. Can you imagine a book make would probably want about 10 % on that maybe a bit more, a 17 billion, and I reckon on an exchange you're going to be talking. Maybe half a billion maybe has been lost on the exchange versus seventeen and a half with a traditional bookmaker. If you look it up in equal terms, that's why exchange is good. If you, if you have a pond or worried about the the benefits of exchanges and your participation on them on other people's participation, it's still so much better than a bookmaker, and your participation in tamarcus is helping fuel people that and helping people lose less money effectively. If they are next losers, because of course you do get winners on the exchange, but um yeah, you know that growth is very interesting. If you break it down to individual levels, we can look at the amount of in play turnover on individual sports and if you look at how that's changed it's it's quite an interesting picture is developing because if you look at in play on football stroke soccer as It will say on the graph, because that's the way it comes out, the amount of money that's being bet in play on football has increased by nearly 3 billion between 2011 and 2016. So over the last 5 years. If you look at cricket, that's increased by 7. How much is that yeah, seven point: six billion that's increased in five years. It'S massive. It was four billion. It'S now approaching 12 billion. But if you look at some of the other sports, like tennis horse racing, they've declined a bit, but you can see. There'S massive growth in play on football and cricket, especially cricket cricket, as I've mentioned before, and the blog has exploded. It'S really taken off of late. If you look at the pre off tote, then what you'll find is that football strokes soccer has been in decline and I think if you look at the market, a very large online bookmaker that has lots of adverts on in between football matches. They'Ve been pricing. Their book at about one hundred and three percent, so Betfair have responded with similar offers on their sports book, and I think that that's direct some of the volume or weight pre off on the football, from the exchange to the sports book and other yeah and probably Been dragged off the site completely elsewhere because of those sort of competitive pricing. So if you look at that in the last five years, that's dropped by nearly a billion the amount of money matched before the off/on football matches. But you can tell that you can see it in the market. Some of the secretary markets are very weak, tennis has declined as well, but most of the others have been increasing I'll, bring up a graph and show you all of the individual sports and the takeaways from that are greyhound racing over the last five years has ballooned. Quite significantly and somehow I'd missed that I have traded greyhounds before but because they're not as liquid as Racing markets and other things I hadn't really paid it that much attention and I was profitable at it, but just not profitable enough. Basically, I couldn't you know, make an absolute fortune, but I think I'm a return to that. I may go back and have another look at that. If this, these turnover figures, and especially over the last year, have grown fairly significantly so it's time to pay attention back to that and have another look at it. Racing'S growing cricket has grown before the off and, of course, you know one of the big because of Trump and breaks it. Last year. Political betting went absolutely bananas, he just it in 2011, it did 1.3 million last year to 221 million next year. It will probably be back to 2 million or so but yeah, so some sports have grown some of declined. There are probably some reasons behind that, but hopefully all of that data that I've thrown off - I know there's a lot of data. You may need to rewind. Look at some of the graphs and so on and so forth, but I just thought: they'd be interesting to you to highlight which are the biggest markets, how that split between pre off and in play and which ones are growing and declining pree, often in players. Well, I think, there's some interesting information in there, but the biggest take out from the data that I saw was just that growth in greyhound racing, which I hadn't really picked up on last year. A lot of that grew massively last year from where it was before. So I think it's gon na be time for me to have a look at that again and probably revisit it anyway. I hope that was interesting and useful for you.
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